Stats from Live In-Theater Games - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

Advertising Lab follows the future of advertising and advertising technologies. Launched in 2004. Subscribe to full feed.





New media ticker:

Stats from Live In-Theater Games

Saturday, January 26, 2008

Brand Experience Lab shares some results from the in-theater games they did for MSNBC (The Newsbreaker) in the US and for Volvo in the UK (video below).

For the Newsbreaker:

78% played the game
93% want more games in cinemas
86% prefer a game to an ad
71% unaided MSNBC brand recall
75% more likely to use MSNBC

Definitely one of the coolest ad things from 2007.

1 comments comment | Subscribe to feed | Read more about , ,

Related Posts:



  1. 1 comments: Responses to “ Stats from Live In-Theater Games ”

  2. By Fish on 5/2/08 10:01 AM

    That's got some serious potential. I may actually have to go start seeing movies in the theaters again if it were to take hold.

    I also wonder if mounting the camera in a different location would help out on the steering of the vehicle. It looked like the crowd moved and the game didn't respond quickly enough.

Post a Comment

Subscribe to: Post Comments (Atom)



Topics of special interest:

  Subscribe to feed (8,000+ readers).

Look for: (e.g. robots, future, mind)