Stats from Live In-Theater Games

Brand Experience Lab shares some results from the in-theater games they did for MSNBC (The Newsbreaker) in the US and for Volvo in the UK (video below).

For the Newsbreaker:

78% played the game
93% want more games in cinemas
86% prefer a game to an ad
71% unaided MSNBC brand recall
75% more likely to use MSNBC

Definitely one of the coolest ad things from 2007.

1 comment:

  1. That's got some serious potential. I may actually have to go start seeing movies in the theaters again if it were to take hold.

    I also wonder if mounting the camera in a different location would help out on the steering of the vehicle. It looked like the crowd moved and the game didn't respond quickly enough.


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