![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXHsIrhZx7ETa8Jk5lrYsyBoSzyywh71vC7MnEMrf_IM-EzS8f3o9RMqTTYh2B0WFae2ySmN4hV88wgFFnw7wRO7oBPrXllFRHIY-bUTpJ-a-5q9dlKsbwvAGvZAWLRAsxuKTP/s400/billboards_interest.jpg)
"In its Spring 2007 in-person, in-home survey of approximately 26,000 adults (ages 18+), MRI asked whether consumers had seen advertising delivered via various alternative media and, if they had, whether they had “considerable”, “some” or “not much” interest in those advertisements. 49.3% of consumers (who have seen at least one billboard ad) report “considerable” or “some” interest in the ads that appear in this format."
- pdf of the press release, MRI newsroom
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