Sorry for the lack of posts in the past few days; was working on something else this past week that I hope to be able to share soon. Am back though.
Here's some Minority Report advertising for you. See, I've been looking for a last minute ticket to Chisinau (?), a city that's definitely not a top summer destination. I looked at Travelocity, Yahoo (but not Orbitz), typed the query into Google, then called someone up on a friend's reference, found a good deal, and forgot about the whole thing.
Then I go to Technorati for something completely unrelated, and there I see this Orbitz banner that apparently was generated dynamically based on some sort of data stored on my computer.
My question is, what exactly is this banner using for targeting? My guess would be that it's a Google search string saved as URL in history that was picked up on a third-party site by the network serving these banners. I think I also might have used an obscure site that could've been powered by Orbitz, which would be a good explanation. Leave a comment (moderated) or drop me a line if you know. Oh, and wouldn't it be cool if the banner could pull up actual pricing from the database? (No, because Orbitz's prices are at least twice the amount I ended up paying).