ICE is working to give your TV some shopping capabilities: "ICE Innovative Technologies is a new interactive television technology accessible with a standard TV or cable remote control. With just a touch of a button, viewers can access lists of products showcased in any TV entertainment and purchase them in seconds. With ICE, marketers can use entertainment (product placement) as a superior alternative to traditional TV advertising (being eroded by DVR technology), and connect directly to their consumer to immediately satisfy the buyer's desire and impulse to purchase."
-- via TrendCentral
