Wired Writes on Neuromarketing

Wired writes on emerging mind control ad technology that lots of people are dismissing as bogus science (a recent conference on neuromarketing had to be canceled due to lack of interest): "Scientists are scanning brain activity in the hopes of catching sight of the physical mechanisms that determine whether you prefer Coke over Pepsi. The nascent research, known as "neuromarketing," could one day lead to new advertising strategies that directly stimulate hard-wired mental reflexes rather than appealing to fuzzy consumer attitudes." It's interesting that CalTech is already in the game.