In Case of Emergency, Eat This Book

Land Rover in the United Arab Emirates printed 5,000 edible copies of a desert survival guide. Twenty-eight pages of potato-based starch paper have a slightly sugary taste from the glycerin-based ink and are bound by a spiral that can be used as skewers. The book comes in  a reflective cover that can be used to send help signals.
-- Y&R Dubai; thank you, Guillaume

1 comment:

  1. Innovation is what makes a product or company stands out. This one is a great example of innovation and creativity.


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