Continuing to keep an eye on brands in Farmville: American Express is letting its card holders to redeem reward points for Zynga's virtual goods (and Citi has just followed). Amex is also offering a special Centurion statue that will double the mastery for players' crops in Farmville for one week.
Previous promos in Farmville: Megamind, Farmers Insurance, McDonald's, peanuts.
Putting the phenomenon of closed-eye visualizations to profitable use, the Dutch ad team for BMW flashed the car maker's logo in a darkened movie theater and then asked the audience to close their eyes to discover a bright BMW-shaped spot -- also known as retinal noise -- on the back of their eyelids. Note that "CEV noise will not disappear if observed continuously over a period of time".
-- via Denver Egotist