BMW Puts Its Logo On The Back of Eyelids



Putting the phenomenon of closed-eye visualizations to profitable use, the Dutch ad team for BMW flashed the car maker's logo in a darkened movie theater and then asked the audience to close their eyes to discover a bright BMW-shaped spot -- also known as retinal noise -- on the back of their eyelids.  Note that "CEV noise will not disappear if observed continuously over a period of time".
-- via Denver Egotist
- Thursday, December 09, 2010
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2 comments:

  1. Anonymous17/12/10 10:48 AM

    Interesting. This is German though, not Dutch.

    ReplyDelete
  2. Curator6/1/11 11:54 AM

    Ingenious, simple, effective. Great brand awareness...but then what else would you expect from BMW!

    ReplyDelete

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