BMW Puts Its Logo On The Back of Eyelids

Putting the phenomenon of closed-eye visualizations to profitable use, the Dutch ad team for BMW flashed the car maker's logo in a darkened movie theater and then asked the audience to close their eyes to discover a bright BMW-shaped spot -- also known as retinal noise -- on the back of their eyelids.  Note that "CEV noise will not disappear if observed continuously over a period of time".
-- via Denver Egotist


  1. Interesting. This is German though, not Dutch.

  2. Ingenious, simple, effective. Great brand awareness...but then what else would you expect from BMW!


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