Starling Preps App For Social TV Viewing

For those of you who were interested in the last week's post about social TV, here's another recent announcement (also written up in Contagious and Creativity):

"Starling builds on the emergent trend of 'co-viewing,' which generates active social media chatter when fans of a show gather online. It connects fans with other fans of the show, and friends to what their friends are watching. Users engage each other around the shows they already enjoy, and discover new shows through the social graph.

Starling builds the experience by sorting popular comments, and comments from the viewer's friends. Comments that appeal to the viewer can be voted upon. Voting is simple. Viewers tap the screen to 'star' a comment and viewers with well-received comments are awarded points in a global scoring system."

Some relevant Nielsen stats from q4 2009: "59% of TV viewers now use the Internet once a month; the amount of time Americans spent using the Internet while watching TV reached three and a half hours a month."
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