This thermos styled after the iconic white L lens that Canon was giving away to the lucky press during Vancouver Olympics is easily the awesomest piece of schwag I've ever seen and written about. They are now hitting eBay, and this one is already up to over $100 with two days of bidding left. I bet it will go for more than an actual non-Canon lens of similar properties.
Looks like a manufacturer in China has decided to ride the wave, because there's a bunch of eBay offers for pre-ordering one "directly from the OEM", due for shipping in mid-April.
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