Friends With Benefits, and Other Data

I love how Razorfish makes all of the charts from its Feed report available zipped up in one convenient folder -- with all the powerpointage going on, it makes the brand very spreadable. Separately, you have to admire the effort that went into illustrating each of these reports (I already did last year).

On a note unrelated to this post, this graph above pulled from the report by Thought Gadgets is awesome. See how 25.5 is visually larger than 74.5?  If Tufte were dead, he'd roll in his grave.

Some numbers raise questions. Do you include a brand into your consideration set after you've "friended" it, or do you friend it because you are either a customer, or are already interested in the product? Or maybe, as the next graph shows, you are in it just for the price deals, promos and coupons? (The awkwardly phrased questions don't help: "when you follow a brand, does it generally // recommend the brand to others".)

You know these graphs will end up illustrating an argument like this (they did):  "The true power of Facebook lies in what happens AFTER someone becomes a "fan" of your page. A study from eMarketer shows that over 60% fans of a brand usually or always recommend that brand to other people - and 60% of fans usually or always make a purchase from that brand."

Some rain on the pARade (clever, huh): 71.70% of the respondents in the sample (all on broadband) have never tried "an augmented reality experience". (Although, to be fair, some probably have without knowing what it's called.) One other thing people say they haven't done: using tag clouds (59.80% never).

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