Beware Trolls on Air
If the Chevy example seems too dated for your cutting-edge PowerPoint deck, here's a fresh one to illustrate the flip side of engaging people in unmoderated live content production. The teaser Tap and Take microsite for a Samsung product (camera?) asks people to guess what the whole thing is about by typing in suggestions that are posted in real time to the site, and they do.
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Cool idea and a very clean implementation design-wise. Would be interested to know the percentage of spam responses they received.
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