Beware Trolls on Air

If the Chevy example seems too dated for your cutting-edge PowerPoint deck, here's a fresh one to illustrate the flip side of engaging people in unmoderated live content production. The teaser Tap and Take microsite for a Samsung product (camera?) asks people to guess what the whole thing is about by typing in suggestions that are posted in real time to the site, and they do.

1 comment:

  1. Cool idea and a very clean implementation design-wise. Would be interested to know the percentage of spam responses they received.


I am moderating all comments to weed out spam (there's a lot of it). Comments are usually approved within a day.

Related Posts with Thumbnails