Targeting Zodiac Signs
Tuesday, June 02, 2009Sure someone apart from horoscope sellers has thought of segmenting people according to their zodiac signs before, right? If they can match two people based on their signs, and since each sign has its own assigned objects (stones, amulets), and each self-respecting brand has "brand personality", why not match people to their lucky products then? It seems like a perfect product placement opportunity for enterprizing horoscope writers. Plus, if you know site users' birth dates, does it make sense to show custom sign-appropriate ad units?
In 2001, according to Gallup, 28% of people believed in astrology and 18% weren't sure.
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3 comments: Responses to “ Targeting Zodiac Signs ”
By Tips Experts For You on 5/6/09 4:38 AM
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By Jack Zufelt on 15/6/09 8:33 AM
Great idea. It makes sense since zodiac signs and horoscopes are one of the most searched things on the web.
By liz on 13/7/09 10:24 AM
This is a really interesting idea; it's not something I've ever thought of but it definitely makes sense-- and goes to show the increasing pervasiveness of advertising.