Ernie Schenck's new book "The Houdini Solution" gives a rare glimpse inside the head of the creative director who's been creating great campaigns on tight deadlines. Appropriately, every sentence reads like a slogan. Ever stared at a blank screen working on a campaign due first thing in the morning with little budget and a restrictive brief? That's the box mentioned on the cover, and Ernie suggests it's a blessing in disguise and offers plenty of examples and a chapterful of exercises. If you believe that creative thinking is an acquired skill and are looking for new ways to develop it, this book is for you.
Disclosure: we share the same agency roof.
