Real WALL-E Robot Out In Summer



For $199, would you rather get a 3G iPhone or a real WALL-E robot with "10 motors for lots of movement possibilities; a remote control, for programming myriad movements and behaviors; and sensors that'll allow him to respond to his environment in numerous ways, including obstacle, sound, and touch detection?"

Something tells me I'm going for the robot. But maybe I need to install one of those ChipIn widgets here to collect donations for the iPhone, too. And a picture of me with a cardboard sign "Will blog for iPhone."

Virtual Personal Space, Spam Museum, Fictional Fiction, Wait Times, iPhone Usability

As usual, too many open browser tabs with interesting stories that don't deserve to languish in the del.icio.us obscurity:


Anti-social bot invades Second Lifers' personal space (Nov 2007)
"A software bot that masquerades as an ill-mannered human user within the popular virtual world Second Life is being used by UK researchers to investigate the psychology of its inhabitants. The bot starts a conversation with human users and deliberately invades their personal space to see how they will react."


A trip down spam memory lane
Commemorating spam's 30th anniversary, New Scientist rounds up a bunch of interesting links, such as this archive that's been aggregating spam for the past 10 years.


NY Times on fictional fiction:
"'Charm' was released in the fictional small town of Pine Valley, Pa., as part of the [ABC's soap "All My Children"] story line. [...] It has sold more than 100,000 copies and made its debut in February at No. 13 on the New York Times best-seller list."


The Psychology of Waiting Lines (1985):
  • Uncertain waits are longer than known, finite waits.
  • Occupied time feels shorter than unoccupied time.
  • People want to get started
  • Unfair waits are longer than equitable waits
  • Unexplained waits are longer than explained waits
  • The wore valuable the service, the longer the customer will wait
  • Solo waits feel longer than group waits

iPhone Usability Evaluation Report:



"One feature of the popup keyboard on the iPhone is the drag and lift feature which is said to reduce errors. Unfortunately not one user discovered this feature."

Campaign Monitor is built for designers who can create great looking emails for themselves and their clients, but need software to send each campaign, track the results and manage their subscribers.

iPhone As a Boarding Pass

What would happen if you tried to scan a pdf of your boarding pass on your iPhone? It would work!

Best Neuro Practices for Visual Communications

67 Best Practices for On-Screen Communication
Press release (Apr.17, 2008): "NeuroFocus has distilled and compiled its findings into 67 key points, or "best practices", designed to serve as a roadmap for ensuring that visual communications on a screen match what the brain desires to see the most, and what it responds to the best."


Most Ads Are Not Neurologically Optimal
CEO of NeuroFocus in a follow-up interview with Media Post: "We've found that about 75% of all content--not just advertisements--is not neurologically optimal."

"For example, consumers interpret info on different parts of a screen with different sections of their brain. [...] So an advertiser or TV show producer has reduced the engagement potential and effectiveness of their content from the onset if the bulk of the textual and numerical info is placed on the left side--with the imagery or brand logos on the right.

"Take that simple principle and go see how many brands have gotten it wrong," Pradeep said. "How many billboards have gotten it wrong? When you see a TV ad, look at how it ends and see how many have the logo placement wrong. Then look at something like Target's in-store displays and see how many of them have gotten it right."

Earlier:
Nielsen Invests in NeuroFocus

Google Papers


Architecture of query-specific search recommendation (source: pdf)

A collection of papers written by Googlers has a lot of stuff that points towards a possible direction of search. Since these are all papers published in academic journals, many of them are locked behind publications' paid subscriptions, but a few are freely available. The one I'm reading now is titled "Retroactive Answering of Search Queries" (pdf); its about identifying queries that have lasting interest and proving answer to these queries at a later date when information becomes available (pictured above).

Augmented Reality Packaging


Patrick Petersen interviewt Touching Media op de SpinAwards from AtMosttv on Vimeo.

Video capture of a toy packaging is displayed on a computer and augmented with the animated 3D image of the toy inside. The video is in Dutch; via Erwin van Lun.

I can imagine these installations in the stores, working similarly to price scanners. Very cool. A simpler (and older) idea: scanning the barcode in the store displays reviews and suggested add-ons.

iCondom


iCondom: "We have spent 4 years creating the most perfect condoms on the Planet. The most perfect packing created by the best designers." Pre-order now. A couple of billboards on EnglishRussia.


www.i-condom.com


Book: Headless Body in Topless Bar



Headless Body in Topless Bar: the book of greatest hits among NY Post's headlines. Looks like a great gift for a copywriter. Published in March 2008. About $10 on Amazon.

Banner Blindness Quantified

"While an ad placed above the fold is visible to 100% of site visitors, only about 60% of them actually see it." Only about 25% banners below the fold are seen.
- Media Post

Abercrombie Behind Obama


Jeff Haynes / Reuters, USA Today

All these people in A&F behind Obama - not a product placement.

Which brings up an old question: what's the effect of news photography on a brand?



"A Coke truck sits among the rubble after the collapse of the first World Trade Center Tower. Photo by Doug Kanter/AFP." (source)


Source and context unknown, please let me know the correct credit.


Editorial pictures of celebrities holding Starbucks cups amounts to millions of dollars in free advertising (CityRag, 2005, Branding Cultures).