Arbitron Tracks Out-of-home Viewing

"Arbitron Tuesday claimed a TV industry first, providing electronic measurement of out-of-home TV viewing in Houston, where it is conducting an extensive field trial of its new portable people meter ratings system. Not surprisingly, Arbitron said the data showed that out-of-home viewers were "a significant percentage of the audience" for the program it tracked: NASA's July 26th launch of the space shuttle."
-- Media Post, press release

How To Disable Most of Internet Advertising

If you are somehow involved into internet advertising, you may be interested in this forum post detailing how to turn off much of the ad goodness. From the author: "I realise that many of the blocking strategies overlap each somewhat, so may be redundant, but I'm going for comprehensive here."

Earlier:
Turning Off In-Game Advertising

System Allows Last-Minute Changes in TV Ads

"Spinner Network Systems developed a software application to run on PCs that allows the advertiser to update spots from the desktop. The application allows the advertiser to make changes to their ads right up until the scheduled airtime, for last-second product or price changes based on market conditions."
-- Webhosting.info

Bookmarking Radio

"Phonetags is about bookmarking songs you hear on the radio using your mobile phone. The way you use it is very simple. If you're listening to a radio network (initially BBC 6 Music) and you hear a song you'd like to make a note of, you pull out your mobile phone, type an 'X' into an SMS (remember: X marks the song) and send the text to a BBC short-code. Later when you come to the site, you type in your mobile number into the search box to see a list of all the songs that you've bookmarked."
-- Plastic Bag

Video Recorder for PSP

"This Memory Stick Pro Duo Video Recorder records video from your tuner or VCR straight to a Memory Stick, which you can then insert in your Sony PSP and watch."
-- BoingBoing

In related news, Reebok has created a site (rbk.com/psp) specifically for users with a new PSP browser.

Interview with Heliodisplay Creator

OhGizmo runs an interview with Chad Dyner, the creator of Heliodisplay. Here's what he has to say on how the thing works: "Basically, we are creating a thermal differential within the air and as soon as you do that, the air goes through a process of rapid condensation. So what we’re doing is transforming the air in a very localised fashion."

Advertising on Ring Back Signal

A company called Promotel is trying to patent replacing the ring-back signal (the stuff you hear when you dial someone before they pick up) with advertising messages. Acording to a consultancy Ovum, "the worldwide market for "ring backs" is projected to grow from $148 million in 2003 to $2.4 billion by 2008."
-- via Moco News

Earlier:
Ringtone Advertising - Check
Advertising on Ringtones

Advertising on (Formerly) Pay Phones

"Freefone is a public courtesy telephone and digital video advertising system with a full range of motion and sound. Freefone allows users to make free local and toll free calls. Advertisements appear in a continuous loop, with the sound muted during phone conversations."

There used to be a company that provided free calls to everybody willing to listen to a short ad before the call. They went belly up in about a year.

Earlier:
Advertising on Calling Cards

Stoli Advertises on High-Tech Juke Boxes

"Stolichnaya is using broadband-connected Ecast jukeboxes in bars to survey vodka drinkers. The spirits marketer has launched a high-tech campaign of polling ads within the digital-music-playing machines in seven major markets. The company believes the method may be more effective than Internet ads in reaching its target audience of males ages 21 to 29."
-- Ad Age

Industry Embraces Uniform Ad Identification

Looks like soon you'll be able to tell which half of your advertising goes wasted. The Association of National Advertisers and the American Association of Advertising Agencies have created Advertising Digital Identification, or Ad-ID. In the short-term, it will be used to streamline advertising asset management, but the creators hope the new standard will also improve effectiveness measurement.