tag:blogger.com,1999:blog-9077317.post859110359744868155..comments2023-09-16T09:01:40.541-04:00Comments on Advertising Lab: How Spreadable Is Your Viral?Unknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-9077317.post-12961105262295698252010-07-06T15:06:51.933-04:002010-07-06T15:06:51.933-04:00Ilya, better late than never in responding to your...Ilya, better late than never in responding to your thoughts here. No arguments from me: there are times when the "viral" metaphor fits quite well, and we need to be precise with our language to explain the difference between this and the 95% or more of other things called "viral" when they are not. But, to your point, as we say "stop saying viral," we don't want to apply that to issues that apply to the original Hotmail example, cases where marketing messages really do tag along, somewhat unnoticed, or are spread without the active work of the audience. Let's connect soon to talk about how this might tie back into our discussions about how "spreadable media" applies to advertising vs. public relations somewhat differently and the affect these discussions might have on marketing strategy and tactics...Sam Fordhttp://pepperdigitalblog.com/noreply@blogger.com