tag:blogger.com,1999:blog-9077317.post8058622400004297309..comments2023-09-16T09:01:40.541-04:00Comments on Advertising Lab: Ten Good DecksUnknownnoreply@blogger.comBlogger12125tag:blogger.com,1999:blog-9077317.post-20708984849856521982010-11-19T02:59:08.532-05:002010-11-19T02:59:08.532-05:00Im in academia so I dont know how it is in corpora...Im in academia so I dont know how it is in corporate environment, but I have a problem with students who expect that my slides will work as substitute for their notes. Anyway. I was at the conference few days ago and the greatest presentation was without any slide. Actually guy who made it started with a story that he was once asked on the other conference: "do you have ppt presentation or something to say?". I dont know how this sounds in English but in Polish it was hillarious.semiotic_guerillahttps://www.blogger.com/profile/04913818316543333754noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-80402806240820300782010-11-18T17:11:26.936-05:002010-11-18T17:11:26.936-05:00@ semiotic-guerilla Agree. It's too bad nobod...@ semiotic-guerilla Agree. It's too bad nobody is going through the trouble of making both: slides to present with and a written summary for context. Usually, whatever is presented is also sent around for future reference, and it doesn't really work well for either purpose.Ilya Vedrashkohttps://www.blogger.com/profile/15739905802015738713noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-13437479186651289692010-11-18T15:21:56.491-05:002010-11-18T15:21:56.491-05:00I think that idea that deck from actual ppt presen...I think that idea that deck from actual ppt presenation you presented has to stand alone as an information is fundamental misconception. Medium is the message. Presentation is something you present, which basically mean you add emotional value to information. If you want something that stands alone without you than just send written report or write a book and dont bother people to come, they read at least twice faster than you could ever talk. I for example teach about political advertising and my presentations are heavy with videos and images and there is no way on earth I could make them stand alone. I also wrote a book on that topic, it has 576 pages and stands alone very good, but I wouldnt put the text from the book in ppt slides because it would bore people to death. Its McLuhan 101.semiotic_guerillahttps://www.blogger.com/profile/04913818316543333754noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-37060928286879622982010-11-17T14:58:00.703-05:002010-11-17T14:58:00.703-05:00Hi Ilya,
Take a look at this; it addresses the vi...Hi Ilya,<br /><br />Take a look at this; it addresses the visual aids side of things, including the logic of why you're better off handing out printed slides rather than projecting them:<br /><br />http://extremepresentation.typepad.com/blog/2008/09/change-this-presenting-to-small-audiences.html<br /><br />I teach this method at a number of large corporations and people find the idea of turning off the projector to be very attractive once they get over how different it is.Andrew Abelahttp://www.extremepresentation.comnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-52238609075910870602010-11-17T01:18:20.146-05:002010-11-17T01:18:20.146-05:00Jonathan, you nailed it: "The point of the sl...Jonathan, you nailed it: "The point of the slide decks is to enhance the point that the speaker is making." I don't think the semi-dressed lady in Garr's alternative does it any better than the bullets in the "before" slide.<br /><br />To paraphrase a popular saying about a drunk and a lightpost: slides should be used for illumination, not support.Ilya Vedrashkohttps://www.blogger.com/profile/15739905802015738713noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-12345686656946802722010-11-17T01:14:55.885-05:002010-11-17T01:14:55.885-05:00Hi, Andrew. Thank you for taking the time to leave...Hi, Andrew. Thank you for taking the time to leave a comment. I have only read the free ebook you offer so far, and it seems that its focus is more on formulating a convincing argument and a strategy than preparing visual aids. Unfortunately, a projected PowerPoint presentation is often a requirement and not an option even in conference rooms, so that's my starting point -- how to make PowerPoint decks better instead of replacing them altogether (which I would often love to do just as much).Ilya Vedrashkohttps://www.blogger.com/profile/15739905802015738713noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-1392724924363925762010-11-16T13:34:42.666-05:002010-11-16T13:34:42.666-05:00As for Garr Reynold's "Ballroom style&quo...As for Garr Reynold's "Ballroom style": I think that Reynold's intention is expressly that these type of slide decks never get emailed out. Like you point out, they are completely meaningless without the context. The point of the slide decks is to enhance the point that the speaker is making. If the speaker is not there, there is no point being made. <br /><br />Conversely, if there is information that needs to be shared, it should be in a format where the context is communicated. This could be as a document, as noted slides, or as the commenter above mentioned, a video presentation. Yes, this means more work, but it's necessary if you want to communicate to persuade.Jonathan Friesenhttps://www.blogger.com/profile/07665579977861825426noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-20869954156886726302010-11-15T14:11:20.719-05:002010-11-15T14:11:20.719-05:00Interesting comment about the limits of Ballroom s...Interesting comment about the limits of Ballroom style presentations. I would very much welcome your thoughts on the Conference Room style I propose - you indicated that you don't fully agree.<br /><br />Regards,<br /><br />Andrew AbelaAndrew Abelahttp://www.extremepresentation.typepad.comnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-51683092390443325602010-11-15T01:09:01.899-05:002010-11-15T01:09:01.899-05:00Jason, Noah - thank *you*, guys. I can't remem...Jason, Noah - thank *you*, guys. I can't remember how many times I used your slides to guide my own work.Ilya Vedrashkohttps://www.blogger.com/profile/15739905802015738713noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-72778179687227302632010-11-14T20:23:34.533-05:002010-11-14T20:23:34.533-05:00Hey Ilya - thanks for the mention. It's been g...Hey Ilya - thanks for the mention. It's been great to hear that a year later people keep finding that presentation useful and provocative. And thanks for putting us in such good company, there are several excellent decks on that list that I find I keep coming back to as well. <br />Hope all is well with you!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-75769586507497245352010-11-14T13:22:31.081-05:002010-11-14T13:22:31.081-05:00I love "Steal this Presentation"! Great ...I love "Steal this Presentation"! Great tips.rtokerhttps://www.blogger.com/profile/06523904775588624566noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-86829553741131495662010-11-13T17:36:46.518-05:002010-11-13T17:36:46.518-05:00Thanks so much. Glad you enjoy them and that you f...Thanks so much. Glad you enjoy them and that you find them useful (and they sort of hang on their own). Re: that point - A few years ago I actually used the Keynote recording feature and just did a video version of a deck to put on the web, which actually turned out quite well.Noah Brierhttps://www.blogger.com/profile/15359334627958897034noreply@blogger.com