tag:blogger.com,1999:blog-9077317.post7987887708919748354..comments2023-09-16T09:01:40.541-04:00Comments on Advertising Lab: Sunblock Ad Changes Color When Exposed to SunUnknownnoreply@blogger.comBlogger5125tag:blogger.com,1999:blog-9077317.post-56076909869681609902011-01-22T15:53:48.183-05:002011-01-22T15:53:48.183-05:00Mystery solved: http://bit.ly/f3RCKJMystery solved: http://bit.ly/f3RCKJIlya Vedrashkohttps://www.blogger.com/profile/15739905802015738713noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-4120816873976949492009-06-01T07:35:59.983-04:002009-06-01T07:35:59.983-04:00Great post. Reader interaction always makes an ad ...Great post. Reader interaction always makes an ad stick out. Surprised we don't see more of it.Stefanie Hartmanhttp://hartofsuccess.comnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-83090148467126822352009-05-28T09:31:20.303-04:002009-05-28T09:31:20.303-04:00In 1993, I used photochromic ink in an ad for Stol...In 1993, I used photochromic ink in an ad for Stolichnaya vodka that ran only in OMNI, Bob Guccione's science magazine. <br /><br />The ad was titled STOLAR ECLIPSE and showed a black Stoli bottle eclipsed by a giant lemon sun. The reader was instructed to warm the ink with a hand or direct sunlight. The jet black ink would become transparent, revealing the bottle and label.<br /><br />It's cool to see people play around with interactivity in printed print. <br /><br />Howard<br /><br />www.twitter.com/hmarguliesAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-64927828789502160882009-05-27T19:56:18.391-04:002009-05-27T19:56:18.391-04:00Thank you!
Too bad they couldn't just slather sun...Thank you!<br /><br />Too bad they couldn't just slather sunblock over one half of the page.Ilya Vedrashkohttps://www.blogger.com/profile/15739905802015738713noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-38910713161040672062009-05-27T19:53:02.475-04:002009-05-27T19:53:02.475-04:00This looks like they're using thermochromic or...This looks like they're using thermochromic or photochromic ink (the latter seems more likely).<br />Here's one manufacturer:<br />http://www.ctiinks.com/index.php?id=66&page=Photochromic<br /><br />When I was in print production, people pitched me this technology every so often; it's cool, but kinda pricey, and in general it's been a solution in search of a problem for a long while.<br />Glad to see someone finally got a project out the door with this stuff.smoohttps://www.blogger.com/profile/17809542676678624117noreply@blogger.com