tag:blogger.com,1999:blog-9077317.post6550302269586600791..comments2023-09-16T09:01:40.541-04:00Comments on Advertising Lab: Very Targeted Banner from OrbitzUnknownnoreply@blogger.comBlogger9125tag:blogger.com,1999:blog-9077317.post-18449856757282128602007-06-28T10:53:00.000-04:002007-06-28T10:53:00.000-04:00I've seen this ad as well, populated with data fro...I've seen this ad as well, populated with data from a search I did on Orbitz a week earlier. It seems like the data's coming from a cookie set by the orbitz.com domain. So the next question is how is an ad serving from another domain accessing that cookie? Or maybe the search data is also stored in another ad network cookie? That would make more sense.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-54926849633006025952007-06-17T15:22:00.000-04:002007-06-17T15:22:00.000-04:00It IS intriguing.If Travelocity kept your query in...It IS intriguing.<BR/><BR/>If Travelocity kept your query in it's database (wich they should) why would they give it away (yes it would be illegal, but further more, it would be bad biz)?<BR/><BR/>Same goes for Yahoo. With Ouverture, they do create an ID after a query, not before. Interesting... But once again, why give away that info? <BR/><BR/><BR/>One can read web history. Ajax can see where you've been (based on a list) but in no way see the query you've made there. I may be wrong of course.<BR/><BR/>So, perhaps, Orbitz's affiliate program is the answer. If you stepped on Kayak.com (or similar site) they might have pushed that banner. Kayak has a biz model based on affiliation so they have the means and the will. <BR/><BR/>If you see it again, please copy it's source code. It might help solve the mystery.Unknownhttps://www.blogger.com/profile/00807160273156847527noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-32636783479861192042007-06-15T11:51:00.000-04:002007-06-15T11:51:00.000-04:00It's possible that Travelocity, Yahoo and Orbitz a...It's possible that Travelocity, Yahoo and Orbitz are using the same provider for delivering these ads. If any of them happen to write to cookie some of your search criteria they could reuse this information across any site in their network to deliver a targeted ad.<BR/><BR/>This principal is leveraged by all the big players like DoubleClick, Atlas, Microsoft etc.Alex Charalambideshttps://www.blogger.com/profile/07365341819522234628noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-39892475628506850082007-06-14T13:59:00.000-04:002007-06-14T13:59:00.000-04:00The browser can't access items in it's history oth...The browser can't access items in it's history other than to go to them, so I wonder how this worked. Did you search from the Google home page or did you use the search tool-bar?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-31822724588984743922007-06-12T14:25:00.000-04:002007-06-12T14:25:00.000-04:00Hi - sorry for the instrusion just came across you...Hi - sorry for the instrusion just came across your blog and thought I would comment.<BR/><BR/>most likely the sites that you were visiting were all within the same ad network (most likely advertising.com) media buyers are able to "follow" a user and target them from site to site as they visit sites within the same ad network as long as you meet the demo/behavir/whatever other targets are set up in the campaign. With Advertising.com and their over 4000 sites or any other large network it easy to target like this (cookie based)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-61480066481770161622007-06-11T16:31:00.000-04:002007-06-11T16:31:00.000-04:00It's behavioral retargeting. They use cookies on a...It's behavioral retargeting. They use cookies on an ad server to serve up ads based on sites you've visited during that session. Retargeting is very effective when you visit a service like the travel site and see an ad a few sites later that is related. Frequency sells.<BR/>Doubleclick and others offer this.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-1032565105580201742007-06-07T19:07:00.000-04:002007-06-07T19:07:00.000-04:00The picture of the banner is above: "Find flights ...The picture of the banner is above: "Find flights from Boston to Chisinau". I was not logged into Technorati and the banner appeared on the results page when I searched for this blog's backlinks.Ilya Vedrashkohttps://www.blogger.com/profile/15739905802015738713noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-59075382813361511282007-06-07T13:05:00.000-04:002007-06-07T13:05:00.000-04:00what did the banner say?what did the banner say?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-66601536828397151222007-06-07T11:03:00.000-04:002007-06-07T11:03:00.000-04:00I assume you were logged in to Technorati when you...I assume you were logged in to Technorati when you saw the ad. Was it on the home page or some other one?qwertyhttps://www.blogger.com/profile/13034964906035978001noreply@blogger.com