tag:blogger.com,1999:blog-9077317.post5957475418479383514..comments2023-09-16T09:01:40.541-04:00Comments on Advertising Lab: Augmented Reality Is The New Second LifeUnknownnoreply@blogger.comBlogger13125tag:blogger.com,1999:blog-9077317.post-5628741329777766972009-05-29T17:02:43.495-04:002009-05-29T17:02:43.495-04:00@Ilya: Well, in that case, I'm in complete agreeme...@Ilya: Well, in that case, I'm in complete agreement :)Dino Tarasinhttp://www.heartbeatdigital.comnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-2853912062206307872009-05-29T16:58:17.321-04:002009-05-29T16:58:17.321-04:00@Dino: I'm not comparing technologies, I'm compare...@Dino: I'm not comparing technologies, I'm compare attitudes of marketers, which has remained the same.Ilya Vedrashkohttps://www.blogger.com/profile/15739905802015738713noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-29850316498753495982009-05-29T16:42:49.217-04:002009-05-29T16:42:49.217-04:00Good article! Yes, all of these technologies have...Good article! Yes, all of these technologies have the challenge of being overhyped out of existence. I was part of the virtual reality world in the early 90's & was writing about the future of advertising/marketing using VR & AR back then. VR, unfortunately on the consumer front, never lived up to its hype and just became "doom in a head mount" after a while. But, it'll come back in the future and I think it'll be AR that helps drive it. If you look at what MIT did with the 6th sense, you can see one potential future of AR. There's some video at http://tinyurl.com/dhfb6s if you haven't seen it. Of course, I think that our AudienceGames work is also a good example of an AR experience that worked and people really enjoyed. You can go to http://brandexperiencelab.org/audiencegames.html to see some video of those experiences as well.<br /><br />In the end, it will always come down to creating the right experience, one that will engage and give some value to people and we'll start seeing AR being used for much better purposes.David Polinchockhttp://blog.brandexperiencelab.org/noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-34286113317419266762009-05-29T16:41:13.862-04:002009-05-29T16:41:13.862-04:00I don't think comparing Augmented Reality to Secon...I don't think comparing Augmented Reality to Second Life is an accurate comparison. You're comparing a piece of technology to a service. That would be like comparing AJAX to MySpace. I, for one, completely dismissed Second Life as soon as the hype started.<br /><br />AR, I think, is quite a different species altogether. If you think about it, all successful technological advances "augmented" some aspect of real life. The telephone augmented how we speak to one another. TV augmented our entertainment. The internet augmented how we gather information.<br /><br />The way I see it, the real promise of AR isn't the fact that it's a cool visual marketing piece, but that it's a whole new way of interacting with information, where technology breaks out from the screen and supplements real life. <br /><br />It's early stages yet, but I do believe we'll see some mind-blowing developments over the next year. Some might even have some marketing value.Dino Tarasinhttp://www.heartbeatdigital.comnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-1887311545067434402009-05-28T22:49:11.943-04:002009-05-28T22:49:11.943-04:00nevermind that's the same link DCom had posted.nevermind that's the same link DCom had posted.Aramique Krauthamerhttps://www.blogger.com/profile/15261224673479130939noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-28349342233715075752009-05-28T22:45:56.398-04:002009-05-28T22:45:56.398-04:00here's an older project UVA did using a mirror.
h...here's an older project UVA did using a mirror.<br /><br />http://www.uva.co.uk/archives/57aramiquehttp://www.aramique.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-5349805165539317862009-05-27T17:51:42.071-04:002009-05-27T17:51:42.071-04:00I thought so too, and then I thought about the mob...I thought so too, and then I thought about the mobile uses for it. Agree, the laptop situation is less than ideal, but make AR portable and as an augmented marketing/entertainment/education device and you have something quite usefulUnknownhttps://www.blogger.com/profile/17822538326138056218noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-68218184553726195152009-05-27T07:44:27.393-04:002009-05-27T07:44:27.393-04:00uva's work can be found here: http://www.uva.co.uk...uva's work can be found here: http://www.uva.co.uk/archives/57 - but I wouldn't call that an example of augmented reality. To me, it's a media installation. I didn't see all their work, but in order to be called augmented reality, for me there has to be an interweaving of the physical world around us and an added layer on top of it. A good example would be http://vimeo.com/1320756 <br /><br />I don't think that AR need a redefinition - it's been around for some time know, and there is always a phase where the usage of term is not quite clear.Unknownhttps://www.blogger.com/profile/03288397237693510001noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-86344532358166619482009-05-26T15:47:09.771-04:002009-05-26T15:47:09.771-04:00Nice Information...
Thank's For Sharing (^_^)..he....Nice Information...<br />Thank's For Sharing (^_^)..he..3xTechnology Newshttp://world-ones.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-68041718667502271942009-05-26T14:05:00.117-04:002009-05-26T14:05:00.117-04:00Could you share a link to UVA's work?Could you share a link to UVA's work?Ilya Vedrashkohttps://www.blogger.com/profile/15739905802015738713noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-4917422691638392382009-05-26T13:49:38.516-04:002009-05-26T13:49:38.516-04:00it's funny because for most people augmented reali...it's funny because for most people augmented reality is just waving a paper in front of a computer, and for at least a while that's what people are going to think of because of press coverage. personally i don't think the term augmented reality is going to stick because it's already been too attached to one specific type of execution. UVA in london have been creating experiences of augmented reality for a while but no one called it that. personally i feel it needs to be redefined because the current understanding would not even include your example from coraline.Aramique Krauthamerhttps://www.blogger.com/profile/15261224673479130939noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-46544474880220836152009-05-26T13:37:10.300-04:002009-05-26T13:37:10.300-04:00Great example, thank you. And you are right, AR ha...Great example, thank you. And you are right, AR has a brighter marketing future than SL.Ilya Vedrashkohttps://www.blogger.com/profile/15739905802015738713noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-45536366112257292952009-05-26T13:18:58.251-04:002009-05-26T13:18:58.251-04:00There are plenty of silly and 'hey look at that' u...There are plenty of silly and 'hey look at that' uses for AR, but there are also plenty of great uses as well, and I think that AR is much more useful and easy to understand than Second Life, so I wouldn't be surprised to see it stick around for longer.<br /><br />For example: Something like Ray-Ban's virtual mirror doesn't just provide a wow factor, it actually improves the online shopping experience, and makes people more comfortable with buying online: http://thefutureofads.com/2009/01/14/ray-ban-uses-augmented-reality-for-their-virtual-mirror/Cory O'Brienhttp://thefutureofads.com/noreply@blogger.com