tag:blogger.com,1999:blog-9077317.post5391336598157361051..comments2023-09-16T09:01:40.541-04:00Comments on Advertising Lab: AdAge: Transparency is OverratedUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-9077317.post-7265155643072372692007-04-13T18:53:00.000-04:002007-04-13T18:53:00.000-04:00Eric Webber makes good sense to me. In fact, the t...Eric Webber makes good sense to me. In fact, the transparency (objectivity) issue was one of the first things we pondered when we put up our little blog. In the sidebar we put "We don't claim objectivity...since we believe in the company's product and its purpose, we will advocate it. We're pretty sure this beats advocating something you don't believe in." And in this case, what I don't believe in is transparency as I've seen it used. Objectivity is a fine ideal, if seldom attained, in journalism. PR and advertising are about persuasion, to make the case. Ideally the practitioners believe in what they're advocating. Credibility and candor I can get behind. But transparency, well, I think it's impossible, and I think that's a good thing. I've seen all the transparency I need at Twitter.Anonymousnoreply@blogger.com