We attempted to reconstruct a famous 1950s experiment with subliminal advertising by inserting very brief flashes of certain words in this video clip.
I miss all the news that fit to print -- not all the news, and pseudo-news, and churnalism, and press releases published verbatim, and gossip, and updates to gossip, and galleries, and listicles that drive just one more page view.
I miss editors who say no.
I miss editors who say no.
A note from EDGE Collective:
On September 27, EDGE Collective is hosting their inaugural event Expand My Brand, an all day symposium matching up today’s top brands with emerging technologies and startups to explore how social technology is impacting brand marketing and advertising.
On September 27, EDGE Collective is hosting their inaugural event Expand My Brand, an all day symposium matching up today’s top brands with emerging technologies and startups to explore how social technology is impacting brand marketing and advertising.
For a recent experiment, we divided respondents into two groups. To both groups, we showed a trailer for an upcoming movie. One group was given two different descriptions for the trailer (as if there were two different trailers) and asked to chose one or the other.
From a book about which David Ogilvy is quoted as saying: "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times":
"Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman's standards.
Let us emphasize that point. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. It is not for general effect. It is not to keep your name before the people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself. Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong. The difference is only in degree. Advertising is multiplied salesmanship. It may appeal to thousands while the salesman talks to one. It involves a corresponding cost. Some people spend $10 per word on an average advertisement. Therefore every ad should be a super-salesman.
"Henry Luce, a co-founder of TIME, disdained the notion of giveaway publications that relied solely on ad revenue.