tag:blogger.com,1999:blog-9077317.post8927585479816500809..comments2023-09-16T09:01:40.541-04:00Comments on Advertising Lab: Media History Through Gartner Hype Cycle Graphs: 1995-2008Unknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-9077317.post-56751383385792065692008-10-28T09:57:00.000-04:002008-10-28T09:57:00.000-04:00Thank you for leaving a note, Mark.Thank you for leaving a note, Mark.Ilya Vedrashkohttps://www.blogger.com/profile/15739905802015738713noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-33485582183306576772008-10-27T22:32:00.000-04:002008-10-27T22:32:00.000-04:00We are very pleased you find the Hype cycle so use...We are very pleased you find the Hype cycle so useful. Thanks for writing about it. Your supposition is correct - over the years since the first Hype Cycle (the 1995 one you show here) we have had to 'fork' it many times. We now publish about 60 annually, covering over 1000 technologies, innovations and management concepts.<BR/> Sometimes things just fail - never reaching the plateau of productivity. Also - once they reach that stage, after a while we remove them from view. On other occasions things change name - or split into parts as they move through the cycle. A good example is the 'Application Service Provider' (ASP) term circa 2002 - nowadays called 'Software as a Service (Saas). <BR/> Best regards - MarkAnonymousnoreply@blogger.com