tag:blogger.com,1999:blog-9077317.post7900636848205368725..comments2023-09-16T09:01:40.541-04:00Comments on Advertising Lab: Tracking, Targeting, and Ad RelevancyUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-9077317.post-23357260173242643342008-11-14T12:57:00.000-05:002008-11-14T12:57:00.000-05:00I agree that consumers will get more and more used...I agree that consumers will get more and more used to a computer evaluating their data and the issue will fade away, but that is exactly what worries me. Just because we become used to it, doesn't make it right. Conditioning people to accept tracking and targeting is not an acceptable outcome for this debate. Google and others are simply trying to find the balance, not that is most beneficial to consumers, but that allows greatest amount of privacy/data compromising about which consumers are willing to be complacent. It is like pollution - we are conditioned that hybrid cars solve pollution, so now giant SUVs are hybrid and get 20mpg highway. So, consumers say "phew, glad that pollution problem went away in a way that allows me to forget about it and be passive." Imagine how poor our society would be if we always said "that's just the way it's always been." I don't want that to happen with the debate over how user information is gathered and used.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-52569578092892837312008-10-15T16:35:00.000-04:002008-10-15T16:35:00.000-04:00This is an interesting subject. While online targe...This is an interesting subject. While online targeting certainly does not garauntee relevancy, it is certainly better than what we had before. Companies like Google constantly working to find the perfect balance of valuable tracking and non-invasiveness. But I believe that as consumers get more and more used to a computer evaluating their data and making ad-serving decisions based on it, the privacy issue will gradually fade away.<BR/><BR/>Doug Thomsen<BR/>Read my blog posts at www.buderengel.com/blogAnonymousnoreply@blogger.com