tag:blogger.com,1999:blog-9077317.post7660496429509151000..comments2023-09-16T09:01:40.541-04:00Comments on Advertising Lab: How To Measure Banner ROI If Nobody Clicks?Unknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-9077317.post-43224899421999955792007-12-03T21:42:00.000-05:002007-12-03T21:42:00.000-05:00The problem with the current state of tech is that...The problem with the current state of tech is that rich media tech providers measure interaction rates for a banner, not for the entire host page. The amount of passive or active attention a user pays to a banner depends not only on the interactive qualities of a banner, but also on its location on the page and on the context in which it appears and the competition for user attention. <BR/><BR/>In other words, it puts the burden of performance optimization on the ad creator and not the site publisher.Ilya Vedrashkohttps://www.blogger.com/profile/15739905802015738713noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-31864444227560908732007-12-03T20:26:00.000-05:002007-12-03T20:26:00.000-05:00Most savvy marketers/agencies/advertisers are alre...Most savvy marketers/agencies/advertisers are already looking beyond the click, especially when it comes to rich media. Almost all rich media technology providers offer as standard tracking the interaction rates (roll over, tab clicks, brand exposure in minutes, clicks) with their rich media units. On the conversion side, many advertisers utilize view based conversions and testing to evaluate whether or not banners influence subsequent visits and purchases on their websites.rogerhttps://www.blogger.com/profile/13707492723401395687noreply@blogger.com