tag:blogger.com,1999:blog-9077317.post7260959939572107775..comments2023-09-16T09:01:40.541-04:00Comments on Advertising Lab: Influence Is Not Star JuiceUnknownnoreply@blogger.comBlogger6125tag:blogger.com,1999:blog-9077317.post-73898972949775682672011-04-01T16:13:09.595-04:002011-04-01T16:13:09.595-04:00Not all behavioral change is an outcome of an &quo...Not all behavioral change is an outcome of an "influence situation" - Precisely. Thank you for sharing these thoughts.Umar Ghummanhttp://www.umarg.comnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-87514252370851022912011-04-01T14:30:54.373-04:002011-04-01T14:30:54.373-04:00Social influence is a social phenomenon (no kiddin...Social influence is a social phenomenon (no kidding), doesn't exist in a vacuum - Totally agree .<br /><br />Its like a game played well assertively and positively.<br /><br /> The last decade was about connections which was enabled by the Facebook Graph whose construction has reached a peak and a saturation point.<br /><br /> The next decade will have a focus on the influencing behavior for which the construction does not have any set foundations and the work has just begun. <br /><br />Read More: <br />http://blog.webpro.in/2011/03/game-dynamics-and-influence-layer-of.htmlAnonymoushttps://www.blogger.com/profile/13202847415045922416noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-20687205170346210052011-04-01T14:23:04.488-04:002011-04-01T14:23:04.488-04:00Ilya,
Good stuff. I like to think of relationship...Ilya,<br /><br />Good stuff. I like to think of relationships as having a kind of "currency", which of course means value, but also a sense of "now" value: how much this value has in the current context of A and B's situation, exchange, and/or relationship.<br /><br />Thanks for writing, very thought-provoking.Craighttp://www.twitter.com/craig_burgessnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-31819589873237626592011-03-31T01:45:19.525-04:002011-03-31T01:45:19.525-04:00@Shannon - The key in your definition is that infl...@Shannon - The key in your definition is that influence is "an act of power", and not the power itself, and people seem to confuse the two.<br /><br />@Doug - I am afraid I haven't expressed it clearly, and I agree with you. Negative change is still an outcome of an "influence situation".<br /><br />The last paragraph refers to the entire article, not just the piece about negative change. What I meant is that measuring influence as an absolute attribute of an individual is meaningless because influence is situational and refers to both actors, not only A.Ilya Vedrashkohttps://www.blogger.com/profile/15739905802015738713noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-61364514241567581702011-03-26T15:35:26.618-04:002011-03-26T15:35:26.618-04:00I agree with your assertion that social influence ...I agree with your assertion that social influence is an interaction of two entities rather than one acting on another. With that said it’s interesting that Merriam Webster also defines influence as "the act or power of producing an effect without apparent exertion of force or direct exercise of command." This definition implies exactly the opposite--influence occurs without force; the effect simply happens without a true interaction between A and B. This sounds a bit like the "ethereal fluid" that "affects the actions of humans" that it also mentions. You mentioned that these definitions could create confusion and I agree that the “conformity” definition does work here. This definition states that the entity A does not exert a force over B. Instead, societal pressures act as the force that changes the opinion of B. <br /><br />In the advertising world the definition of social influence is extremely important to understand but also very difficult to exactly define. I think that your summary offers a useful base for the definition of this concept.Shannon Rosehttp://www.shanrose27.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-38525173531868855422011-03-25T10:12:36.645-04:002011-03-25T10:12:36.645-04:00I don't follow your final summary point: '...I don't follow your final summary point: 'On the other hand, a lack of change can also be an outcome of an "influence situation" (negative influence).' In Herbert Kelman's paper social influence refers "to socially induced behavior change." If there is not a change, then his argument seems to be that the interaction is not an "influence situation." My understanding is that negative influence still results in a change, but it is not a change in the direction that object A was trying for.<br /><br />Thank you for writing the article, it is an interesting topic.Doughttps://www.blogger.com/profile/11708832212533505870noreply@blogger.com