tag:blogger.com,1999:blog-9077317.post6299772916431774565..comments2023-09-16T09:01:40.541-04:00Comments on Advertising Lab: Future: Billboards with Face RecognitionUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-9077317.post-29929900883669359902008-02-01T10:35:00.000-05:002008-02-01T10:35:00.000-05:00Face detection and qualification (and not face rec...Face detection and qualification (and not face recognition - which would infringe on data protection legislation in many countries) are no more lab applications. They're now being deployed in many European and Asian countries (check for instance what my company is doing up on www.quividi.com/references.html). Such systems make it possible to finely measure the audience of billboards and public screens (with Opportunities to see, real viewer counts, average attention times, etc. - all cross-referenced with what was on display at the moment people watched). They also let dynamic screens adapt in real time to the demographics of the viewers and to their head movements, for some natural interaction with content. That will let media sellers sell airtime like Google does with Adwords: advertisers will pay only when their ads is shown to the desired target, and they'll pay more for getting that person to start a dialog with them.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-76660187972608965152008-01-29T06:56:00.000-05:002008-01-29T06:56:00.000-05:00relevant analytics & metrics devices for digital s...relevant analytics & metrics devices for digital signage networks has lagged behind other digital marketing tools. I've seen other devices that use facial recog to determine demographics and "eyeball count" but the elusive "what did the viewer do after they saw the digital message" still remains unanswered. Facial recog that leverages emotion tracking is a step in the right direction.Anonymousnoreply@blogger.com