tag:blogger.com,1999:blog-9077317.post460472461389166286..comments2023-09-16T09:01:40.541-04:00Comments on Advertising Lab: There Is This CompanyUnknownnoreply@blogger.comBlogger13125tag:blogger.com,1999:blog-9077317.post-19686754617792897262009-11-22T21:05:16.730-05:002009-11-22T21:05:16.730-05:00I wrote this a while back: http://www.thekmiecs.co...I wrote this a while back: http://www.thekmiecs.com/marketing-advertising/you-dont-need-social-media-to-succeed/Adam Kmiechttps://www.blogger.com/profile/14086264659624144046noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-83647154060830033812009-11-22T20:29:34.784-05:002009-11-22T20:29:34.784-05:00Apple is social. Except that instead of the compan...Apple is social. Except that instead of the company getting involved in these activities, their fans do it for them!Bhatnaturallyhttps://www.blogger.com/profile/13427957757753558277noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-16926501155259783982009-11-22T11:51:04.609-05:002009-11-22T11:51:04.609-05:00Reminds me of Ford's no blogging policy. They ...Reminds me of Ford's no blogging policy. They prefer customers to blog on their behalf. Good or bad.<br /><br />It is important to recognize that plenty of social media happens on Apple's behalf without, most of it pretty damned positive and passionate. It adds to their appeal. Their allure. Their style. Call it arrogance, but no matter what you call it. It works. <br /><br />Apple seems to be a pretty hot topic on blogs, twitter, and facebook already. The consumer leading the charge is a pretty effective strategy. <br /><br />That being said, I would never advise a company attempt the same thing. Apple has worked pretty hard to be able to be this exception to the rule.Jason Keathhttps://www.blogger.com/profile/18116305290347277172noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-84291291483853501342009-11-22T11:09:30.318-05:002009-11-22T11:09:30.318-05:00Apple uses social media, just not the way the soci...Apple uses social media, just not the way the social media "experts" say a company should. Apple, like many other companies with strong products/service do what works for them and their customers, not what some "expert" tells them to do. Remember, Sculley was the "expert" who nearly destroyed Apple.michaelbigleyhttps://www.blogger.com/profile/10052783366231071820noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-30776594719579067642009-11-21T12:25:21.991-05:002009-11-21T12:25:21.991-05:00People usually see what they want to see, which fo...People usually see what they want to see, which for some is very different from what I intended to write.Ilya Vedrashkohttps://www.blogger.com/profile/15739905802015738713noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-88393564336991198052009-11-21T08:49:51.061-05:002009-11-21T08:49:51.061-05:00I think the lesson is that there are no absolute r...I think the lesson is that there are no absolute rules. You can be successful without following the commonly believed playbook.Davidhttps://www.blogger.com/profile/08146580259465769920noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-38303687259145746232009-11-21T07:22:42.806-05:002009-11-21T07:22:42.806-05:00Remind me again how unsuccessful Apple has been la...Remind me again how unsuccessful Apple has been lately, and why their strategy isn't working for them?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-5025165984809109032009-11-19T08:39:39.937-05:002009-11-19T08:39:39.937-05:00@briang: It's on some obscure "online se...@briang: It's on some obscure "online seminar" pageIlya Vedrashkohttps://www.blogger.com/profile/15739905802015738713noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-15809568976032922742009-11-19T08:39:03.520-05:002009-11-19T08:39:03.520-05:00@tomikk Actually, that was the whole point. Maybe...@tomikk Actually, that was the whole point. Maybe I need to make some adjustments.Ilya Vedrashkohttps://www.blogger.com/profile/15739905802015738713noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-28604028642691670582009-11-19T05:17:59.578-05:002009-11-19T05:17:59.578-05:00big bad Apple. Although I can't find the "...big bad Apple. Although I can't find the "share" link on their site.brianghttps://www.blogger.com/profile/05560553672199800594noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-2760020510481076942009-11-19T05:07:33.604-05:002009-11-19T05:07:33.604-05:00And you forget to add that this company is highly ...And you forget to add that this company is highly successful...tomikkhttps://www.blogger.com/profile/09518462605496186591noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-16108435617019042622009-11-19T04:17:32.392-05:002009-11-19T04:17:32.392-05:00Yep, Apple. Don't forget sues bloggers and fir...Yep, Apple. Don't forget sues bloggers and fires employees for blogging.Tac Andersonhttps://www.blogger.com/profile/15378868198109317740noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-60229482729963872272009-11-19T03:25:38.306-05:002009-11-19T03:25:38.306-05:00My guess: Apple!My guess: Apple!Unknownhttps://www.blogger.com/profile/00855525222734922797noreply@blogger.com