tag:blogger.com,1999:blog-9077317.post3256943447357284072..comments2023-09-16T09:01:40.541-04:00Comments on Advertising Lab: Bookmarkable AdvertisingUnknownnoreply@blogger.comBlogger5125tag:blogger.com,1999:blog-9077317.post-24486192210873114242009-05-10T04:46:00.000-04:002009-05-10T04:46:00.000-04:00Great post, just what I thought but didnt have the...Great post, just what I thought but didnt have the time to say. I originally wanted to save some Google ads that appear in the right of Gmail, and as an aside, ads in Gmail have higher click throughs than ads in search results.Mohan Arunhttps://www.blogger.com/profile/08430015305389863376noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-39072660849672391762008-05-14T14:54:00.000-04:002008-05-14T14:54:00.000-04:00Very interesting post. Thank you for drawing real...Very interesting post. Thank you for drawing real world examples of how consumers are currently interacting with ads and drawing parallels that will work for the web. To take the opposite stance from elevin11 I think the bookmarking interaction with the ad needs to take place inside of the ad on the page where it is served. The less of a dependency on clickthrough the higher the engagment with the ad will be.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-19750657773918056412008-05-12T12:50:00.000-04:002008-05-12T12:50:00.000-04:00Under "Billboards and TV", two bookmarking options...Under "Billboards and TV", two bookmarking options to add:<BR/><BR/>- Clear Channel has been doing quite a bit with Bluetooth to allow bookmarking via their street level billboards<BR/><BR/>- Backchannel media out of Boston has just launched tests that allow you to bookmark TV ads then retrieve the bookmarks on your favorite portal page or via text msging.<BR/><BR/>Anyway, kudos for an interesting way to look at this burgeoning area.<BR/><BR/>Luis Garrido<BR/>VP, Associate Media Director<BR/>Mullen mediaHUBLuishttps://www.blogger.com/profile/05484700053327804738noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-56352359314871658272008-05-07T00:44:00.000-04:002008-05-07T00:44:00.000-04:00I think this is a good post, but I think we are at...I think this is a good post, but I think we are at the day and age, or soon will be, that when you click on an ad, you are brought to a page which speaks to the offer mentioned in the ad. Then that page can very easily be bookmarked with your browser, or the vast assortment of social bookmarking tools available, and accessed at a later date.<BR/><BR/>Of course, this relies on the assumption that advertisers are routing their traffic to the relevant pages.Anonymoushttps://www.blogger.com/profile/14037672138854675217noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-14303791498034784432008-05-05T05:25:00.000-04:002008-05-05T05:25:00.000-04:00Excellent post and great conclusion.Excellent post and great conclusion.Anonymousnoreply@blogger.com