tag:blogger.com,1999:blog-9077317.post2687912246049041402..comments2023-09-16T09:01:40.541-04:00Comments on Advertising Lab: Busted: Another "Consumer-Generated Ad" MythUnknownnoreply@blogger.comBlogger6125tag:blogger.com,1999:blog-9077317.post-70773509847122126622010-02-23T09:26:14.779-05:002010-02-23T09:26:14.779-05:00While it doesn't get as much credit as it dese...While it doesn't get as much credit as it deserves, there is a big difference between ideas and execution. That's where experience turns ideas into a valuable reality. I'm not sure why that's missed, or is talking about hard work and experience less interesting than pretending that doing someone's job well is kind of like winning the lottery?Ed Kohlerhttps://www.blogger.com/profile/14974241571519355684noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-74334956805843313382010-02-12T11:28:14.387-05:002010-02-12T11:28:14.387-05:00Hey did anyone here about the company in Munich th...Hey did anyone here about the company in Munich that are doing a virtual counterstrike to the Belgium thing? Think they’re called Threeview GmbH or somethingAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-13515687196016485132010-02-11T23:40:56.304-05:002010-02-11T23:40:56.304-05:00Nice diligence!Nice diligence!Doug Cressnoreply@blogger.comtag:blogger.com,1999:blog-9077317.post-84313498186446504502010-02-11T07:24:17.869-05:002010-02-11T07:24:17.869-05:00I have no idea why the NYT are running on the home...I have no idea why the NYT are running on the home-brewed storyline. That everyone but the pastor works in advertising was evident out in Doritos own press release that they sent around pre-bowl - the only dodgy thing they did was write "aspiring filmmaker" on people who already worked with another title (ie: producer / creative director) next to the credit names on each ad. This has a list at the bottom.<br /><br />http://adland.tv/node/149233Åsk Dabitchhttps://www.blogger.com/profile/05527887772471568144noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-21979976728136938852010-02-11T01:04:52.781-05:002010-02-11T01:04:52.781-05:00While production quality, hitting comedic beats, c...While production quality, hitting comedic beats, classic reveals, etc. might still be winning the user-generated race for Super Bowl spots, the sheer volume of ideas that do come from real consumers is of value to brands also. At Zooppa a lot of our brand and agency clients have gone on to reproduce great ideas professionally or launch whole campaigns based on a tag line or design that did come from an actual "user". While there is a lot of hype and a degree of "myth" about it around a spectacle like the Super Bowl, for those that work in the industry I think there's a lot more to it than some smaller shops or studios getting on tv.Unknownhttps://www.blogger.com/profile/16851866902066989586noreply@blogger.comtag:blogger.com,1999:blog-9077317.post-29830984911347251872010-02-10T04:26:36.556-05:002010-02-10T04:26:36.556-05:00Or go to MOFILM.com as a brand and they do it all ...Or go to MOFILM.com as a brand and they do it all for youAndy Bakerhttps://www.blogger.com/profile/04755437788047462516noreply@blogger.com