April 27, 2008

Abercrombie Behind Obama


Jeff Haynes / Reuters, USA Today

All these people in A&F behind Obama - not a product placement.

Which brings up an old question: what's the effect of news photography on a brand?



"A Coke truck sits among the rubble after the collapse of the first World Trade Center Tower. Photo by Doug Kanter/AFP." (source)


Source and context unknown, please let me know the correct credit.


Editorial pictures of celebrities holding Starbucks cups amounts to millions of dollars in free advertising (CityRag, 2005, Branding Cultures).

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