How to Kill Google - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

How to Kill Google

Thursday, April 12, 2007

Paul Briant at the Reluctant Blogger came up with a doomsday scenario: if Microsoft upgraded Windows (or perhaps IE) with a text-ad-blocking feature turned on by default, it would be the end of Google as we know it. Unlikely for a variety of reasons, but not impossible, considering that a pop-up killer is a standard option on most browsers now, and that there's third-party software that zaps AdWords as well. Also see the comments on 25hoursaday: "The outrage from Google would be tame compared to how pissed off all the companies that depend on AdSense and Adwords would be." It would also put the anti-MS and pro-Goo crowd in a peculiar position of having to turn the adblocker off to spite Microsoft.

Earlier:
Automatic Commercial Skipping
How Geeks Block Ads
Set-top Box Blocks Ads
Commentary: Philips's Ad-Skipping Blocker Good Idea
NY Times on Anti-Ad-Skipping Patent by Philips
Firefox Users Click Less, Kill Ads

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